From the ground up

From the Ground Up exhibition collage
Key role
Lead UX & UI
Year
2025
Team
Group

From the Ground Up was an exploratory design project focused on reimagining how everyday urban or environmental spaces can be experienced from a more humane and communal approach. The brief encouraged a speculative design approach and sits within a broader interest in designing for connection, and humane living standards in modern environments, particularly for people navigating busy, overstimulating, or disconnected urban lifestyles.

The problem

Many environments prioritise efficiency over human experience, resulting in spaces that feel impersonal and disengaging. This limits meaningful interaction and can create a sense of disconnection from the spaces people move through.

The solution

In response, we created an interactive digital city exhibition that reimagines a more sustainable future for housing. Users make lifestyle choices and instantly see their impact within a shared environment, showing how individual actions can shape a more affordable, sustainable, and wellbeing-focused future for Auckland.

Exhibition walkthrough on iPad

*Motion done by Katie

Context + key insights

Research insight diagram Research insight diagram

We identified three key challenges around sustainability: people feel hopeless, unsure if their actions matter, and overwhelmed by fear-based messaging. As a result, many disengage revealing a need for sustainability to feel more accessible, empowering, and hopeful.

Target audience

Aucklanders aged 18–25 navigating unstable and unaffordable housing. Many are students facing relocation, flatting pressures, and insecure rentals, while seeking stability, community, and a sense of future possibility.

Persona profiles
Primary role statement

I led the design and development of the exhibition's interactive experience, including the user journey, questionnaire flow, and coded survey system. Using Figma alongside front-end and back-end development, I translated user choices into personalised outcomes that contributed to the shared digital city while helping create a cohesive overall experience.

Ideation process

Ideation brainstorming
Ideation brainstorming + empathising
Site review
Site review + planning
Moodboarding
Moodboarding + researching similar projects

Iterations of interface

Interface iteration Interface iteration Interface iteration

Design decisions were informed by user testing, which was done throughout the process multiple times, along with secondary research

Interface iteration Interface iteration Interface iteration Interface iteration
Digital city map with housing added
Map with housing added

Final coded interface back end and front end functioning.

Responsive percentages and housing model archetype based on users responses to quiz

Mock exhibition space testing

Along with user testing the questionnaire, doing a mock layout of the exhibition space and user testing the experience was also important to understand how someone would interact with the space, and if they would comprehend the steps to take as we had planned for it

Impact

This exhibition aims to shift sustainability from something overwhelming and abstract into something personal, collaborative, and achievable. By allowing participants to actively shape a shared future city, the experience encourages young people to feel empowered in their ability to influence more sustainable and community-focused ways of living.

Visitors interacting with the exhibition Exhibition at Silo Park Exhibition detail Exhibition mobile screens

Actual exhibition space - held in silo park

Exhibition mobile screens

Other work